Ungegruppen is a support group for young people with HIV. The idea behind the identity was to design a fresh and modern identity, that reflected the young peoples everyday life and reflected that living with HIV is no longer a death sentence.
The plus in the logo symbolizes not only being HIV-positive, but also that you're not alone with your disease. When using the icons, that are well known and well used in the target group, the plus is also used, showing that HIV has become just another thing to think about.
Made in collaboration with
Sigrid Van Beusekom